There are a number of situations that call for brand identity modifications. Let’s look at a few of the situations that might call for the revision of your brand identity. Brand Identity Changes are in Order if… Your industry has … Continue reading
Five Branding Phases
With every branding mission, ICE Innovation London melds creativity with a series of steps – steps that have, over the years, proven to be not only effective, but exceptional in their results. Join us for a quick tour of the … Continue reading
Capture Mindshare with Brand Strategy
A market leader creates a brand strategy. In an effort to determine which marketing efforts and brand communications are most effective, she asks every visitor, “How did you learn about us?” Let’s discuss how effective this question is…and isn’t. How … Continue reading
Create Insiders to Build Your Brand
As you work to build your brand in London, it’s important to understand the role of unique and ritualistic procedures…and how imbedding them in your operations can build your brand. Today, we’re going to talk about how to create an … Continue reading
Evolutionary Brand Management
What is evolutionary brand management? It’s the maintenance of a brand that’s been designed to endure economic and market changes that will inevitably occur. More than that, brand management is the ability to monopolise on those changes. To begin, let’s … Continue reading
Copy that Supports Corporate Branding
Modern corporate branding principles are sending messages about written copy – and it’s not looking good for copy. Stick around and we’ll explain how corporate branding can be strengthened with the right choice of words. With so much corporate branding … Continue reading
The Importance of a Brand Strategy
No matter the destination, the journey matters. In the case of branding, a brand strategy is essential if you want to arrive, successfully, at your destination. A brand strategy is a plan, but it’s not just any plan. It’s a … Continue reading
