Marketing and Business Failure

It is a disappointing fact but nearly 80% of businesses fail within the first five years. Of course the reasons for these failures vary but the majority of the time the reason is simple, insufficient profit. So how can these … Continue reading

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Understanding the Importance of Brand Strategy

Standing out against a mass of competition is a struggle for any type of company. Businesses are seeking more influential and effective ways to impact upon a market, one of which is improving the companies brand image via brand strategy. … Continue reading

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Branding & Website Design Experts wish you a very nICE Christmas!

Here is a little something special we have created especially for you… Continue reading

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FREE Podcast – Is your website copy incontinent?

I’ll just share a quick tip with you to truly engage your customers as my gift to you. Here are just five compelling words you can use to create higher relationship conversion in your language – both verbally and in your marketing materials, website, etc… to attract, engage and convert more prospects in 2012: Continue reading

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Marketing and strategic development, the heart of what we do here at ICE Innovation.

At ICE Innovation we approach your business growth from three strategic marketing perspectives: What are the most effective marketing activities you can implement to position your business above your competitors? What do you do on a daily basis that genuinely … Continue reading

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RIP Steve Jobs, 1955 – 2011

The technology world is in great mourning today as one of the world’s most visionary entrepreneurs has died. Steve Jobs, co-founder of Apple, passed away yesterday on the 5th of October and leaves behind him a legacy of amazing products … Continue reading

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Your META description isn’t a ranking factor, it’s your sales pitch

Old school SEO’ers may have used the meta description as a way to further manipulate search engine rankings some years back, but now Google’s algorythm doesn’t count it as a ranking factor. So what is it for? And more importantly, what are … Continue reading

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