1. Your brand is your business credibility
2. Credibility is found not through cash, but through expertise
3. A key credibility attribute is stability
4. 20% of your branding is your idea and message
5. The further 80% is operational
6. If your brand is consistent, and scaleable, it is cost effective
7. A consistent brand builds the first point of credibility
8. The most recognisable brand in the world, McDonalds, built itself on credibility
9. Taking brand action requires you to be personally motivated
10. Being personally motivated can allow you to effectively reposition your brand
11. Your branding message must be clear and concise
12. You know your brand in and out, so differentiate it
13. Your brands body language IS important, so don’t open your mouth without thinking
14. A brand strategy requires time and the needs of yourself need to be evaluated
15. Typical questions to ask yourself during a strategy are; who are we? who needs to know this? how will they find out?
16. Customer focused equity in your branding is an intangible asset, and vastly important
17. A strong customer equity means you have a more predictable source of income than the latter
18. Sponsorships can be hugely appealing to large and small brands (see 19, 20.)
19. Sponsoring a charity run is fantastic
20. Sponsoring a book about how to train a dog to jump through a hoop with a bandana on is a no go
21. Internet based branding is a growing market, and you SHOULD join the game
22. For a business to be succesfull online they need experts to help them through it (see 23.)
23. Typical experts include branding experts, online marketing experts and website developers
24. One of the single best ways to increase your brand’s awareness are surveys
25. When branding your business you must seek out and mix multiple media formats (see 26.)
26. Media formats could include; brochures, surveys, business cards, billboards, PPC and SEO
27. The placement of all these media formats is essential for your brand (see 28.)
28. Don’t waste a brochure or anything brand related by putting it somewhere nobody can find it
29. A branding budget should ONLY be decided once a strategy is put forth (see 30.)
30. A budget is the single thing which can hold a strategy back, so expect a ££££ digit sum
31. Your brand is your image, but do’t be scared of buying up keyword rich niche related domains to blog off
32. A blog is a hugely beneficial tool for your brand
33. As with all media, including blogs, you must target the right people with your brand (see 34.)
34. We recommend you break down the profile of your ideal customer e.g. John; he’s 35, degree educated, middle class etc.
35. Develop a mission statement that shows your own reason for being and the value you provide to your customers
For brand design, website development, website design and online marketing specialists, get in contact with ICE Innovation today.
