How many times do you use the term ‘we’ in your website?
Click here to listen to this page as a Podcast – Compelling language tips for 2012
If you are using the word ‘we’ more than once on your sales literature or website pages, you have an incontinent website my friend… We, we, we, we, we!!
There are many ways to completely turn off your website visitors and this is certainly one of them!
Two of the most powerful words in the English language are ‘YOU’ and ‘YOUR’. Imagine what a powerful brand you can become when you focus the way you communicate to your prospects around these two small words.
The best thing you can do for your business RIGHT NOW if you haven’t done so in the last 3 months is to clearly define your brand message for next year and start using clear, compelling language as your tool for generating higher quality customers in 2012. After all, having a great website is one thing. But if the content you have on it is turning people off, you are not only losing potential lifetime customers, you are also damaging your brand in the process.
What key words and language are your customers using to find you?
What do people ask for verbally to find the service/product you deliver?
If you don’t know the answers to these questions, our Branding expert Sammy Blindell can help you with this in a simple 1 hour brand strategy session either in person or by Skype. For more information call us on 0113 322 1490.
Focusing on your brand strategy and the way you communicate to your customers in 2012 will encourage the right customers to spend more money with you and give you the time freedom you desire to do the things you want outside of the business.
Look good to you?
I’ll just share a quick tip with you to truly engage your customers as my gift to you. Here are just five compelling words you can use to create higher relationship conversion in your language – both verbally and in your marketing materials, website, etc… to attract, engage and convert more prospects in 2012:
- Enhance
- Increase
- Gain
- Reduce
- Save
Also think about your target audience. How many of them are visual? How many of them make decisions based on feelings? How many of them are straight to the point and make decisions based on black and white fact?
You can create even greater results by using visual (I see what you mean), kinesthetic (feelings – it feels right to me) and auditory (hearing – that sounds good to me) language in your communications.
To give you an example of how I used these five words plus visual, kinesthetic and auditory language in a recent workshop that I delivered on brand positioning (watch it here) this is what I said:
‘ICE Innovation are a specialist Brand Management, Website Development and Online Marketing company. We listen to our clients intently and deliver key concepts that enhance their visability, credibility and profitability. Our clients see very quickly that our innovative ideas gain a noticeable increase in sales and they feel our passion for their success every step of the way.
We reduce time and money spent on marketing materials that don’t work and deliver a dedicated outsourced service with a loyal in-house mentality. This means that you will save money, increase productive time and benefit from all the results of a full time design team on a project by project basis without the stress and overheads of full time employment.’
The point here of course is to create a compelling mix of language which engages each target audience who happen to either think visually, in feelings or analyse the words I am using. Very powerful when used correctly!
If you have any queries at all about how to do this, Sammy will be delighted to help and advise you to help 2012 start with a bang! Visit www.iceinnovation.co.uk or call 0113 322 1490.
