Category Archives: Online Marketing
Business name ideas – How to choose a company name
Coming up with a name for your business can be challenging, especially if you have already found yourself thinking about it at all hours of the day and night! I remember coming up with the name for ICE Innovation back … Continue reading
B2B Online Marketing
B2B, or business-to-business, online marketing is a concept that many who find themselves wrapped up in SEO might find foreign. Maybe you’ve bought into the mentality that businesses are little more than cold glass and steel, ruthless and heartless, unfeeling … Continue reading
Colour Combinations for Website Design
If you’ve already chosen the colours you’ll use in your brand’s logo, you have a good idea of what colours you’ll want to use in your website design. The messages you send with your logo and with your website should … Continue reading
Twitter for Search Engine Optimisation
ICE Innovation London is a big advocate of social media, and for good reason. More and more business owners and web developers are learning that it’s becoming increasingly difficult to secure top-notch search engine optimisation without the use of social … Continue reading
The SEO Tactics No One Talks About
SEO in the form of keyword placement, title tags, meta tags, algorithm groupie behaviour – it all has a place in SEO; however, there are plenty of other factors that can give your website the fuel it needs to rocket … Continue reading
Landing Pages for Online Marketing, Part 2
Hello, Leeds, London, and beyond – ICE Innovation Leeds is back with more on how to write online marketing landing pages that raise conversion rates. Our first instalment can be found here, and more points for writing effective online marketing … Continue reading
Landing Pages for Online Marketing, Part 1
If you’re using pay-per-click ads, text ads, banner ads, or even an email campaign for online marketing in Leeds, you simply cannot ignore the need for landing pages. Join us, ICE Innovation Leeds, to learn just how important these landing … Continue reading
