For search engine optimisation to work you need the most popular search terms in your tags and texts. But where do these keywords come from? Those keywords derive from your target audience. Here are a few methods that we use … Continue reading →

You know what branding is, and you know what editorials are. By putting them together you can join a new trending element of branding; the branditorial. In the past, brands had to rely on recognisable print magazine and newspaper titles … Continue reading →

Whether it is a small business or a big brand, mobile advertising is proving to be an increasingly popular and effective medium for any business. This personal medium has already taken off and is only expected to get bigger in … Continue reading →

Start Up Success: No matter what industry you are in, the likelihood is you are in the marketing business. Most business owner’s main focus is to make sales, but how about shifting some of that focus onto the process of … Continue reading →

Key performance indicators are a form of performance measurement. They can be defined as measurable indicators that allow managers to gain the most important information to enable them and the company. They are a key asset to market leaders as … Continue reading →

With branding, businesses often resist participating in the social media movement. However with today’s vast increase in the use of social media this decision could be detrimental to brand identity. Social media makes contemporary sense in branding for a number … Continue reading →

Creating Customer Loyalty: Building customer loyalty is a lot easier said than done. Sure, it is easy enough to define a loyal customer but how do you go about obtaining that loyalty in the first place? It is easy to … Continue reading →