To define your goals first determine what your offering is and how your website development will support this. From that determine the number of sales or enquiries you would like to achieve.
It is at first wise to be realistic and in certain terms conservative. Once your website development is in, that doesn’t necessarily mean a guaranteed and instant flood of sales. This is not to dampen your spirits, purely to understand that you may be in a competitive market and like a high street business or shop to get the best results attracting customers “through your doors” of your website development is your prime objective.
Use the following facts to determine the number of visitors you can attract to your website development:
- Find out from your online marketing Leeds specialist how many searches there are currently on a monthly basis for a keyword search term relating to one of your products or services.
- Taking Number 1 position in Google as achieved for that term you now know that your website development will acquire 42% of the traffic.
- Determine the number of website visitors you can expect for that term by calculating 42% of the above figure.
- If you were to take approximately 10% as your level of sales/enquiries conversion on actual visitors you can then determine the potential of your online business.
Now all you have to do is find a website development Leeds specialist, create that well-written content, contact your online marketing Leeds specialist and start planning for success. Click here for an example of how a great website development coupled with an online marketing campaign multiplied business sales by tenfold… YES, tenfold!
For brand design, website development, website design and online marketing specialists, get in contact with ICE Innovation today.
