As a website design Leeds specialist we have devised ways to engage visitors and enhance the user experience to be more engaging and help direct your potential clients where they want to go and where you want them to go. There are, in essence, four types of page that you need for a great website design:
- Main navigation pages -
The main information pages:
The main and most obvious type of page is the main page about each of your individual products or services you provide. These will be accessed via the main menu and sub menus. These pages cover (as a top level) the most important features and benefits for choosing your product or service. - Closely related pages -
From this page the most effective use of space is to use the content reading areas of a page to display links to more relating and important information pages that are not available as links from the main navigation menu. This keeps your website clear and uncluttered. I call this the “Dashboard” effect. By creating multiple pages that relate to this main starting point page you can readily invite your reader to find out more at their own pace and to the depth they want to go before making a decision to contact you or buy from you. These links make your user experience a logical process of events and lighten your website design. - Search Engine Optimisation (SEO) technique pages –
Search engines prefer to encounter links to pages where the text you click on contains the keyword search terms of, and relevance to, the page that your readers will be visiting. As a result will give a higher precedence to them accordingly. This is referred to as “anchor linking” and “long tail”. These links appear within the content of the page itself (as shown within this blog post) and is a great method of adding more relating content for the search engines to find without cluttering your navigation menu. - Secondary Search Engine Optimisation (SEO) and landing pages -
Search engines like to encounter lots of additional pages that support a main page that describes a product or service you are promoting, each linking back to that same main page. Remember; the search engines do not send people to your website, they send ‘spiders’ to check your website out by reading your website code and content. What these spiders can’t read will downgrade your credibility in the search engine rankings, so it is vital that you think about your website content carefully and add fresh content regularly. A great way to build content is to use this method by adding pages that will only be accessible on the sitemap of your website. Keywords and key phrases link back to the main pages that you want search engines to find you for.
All in all this is a fantastic way to add content quickly and achieve ultimate results in the search engines when teamed with high quality link building as part of your online marketing strategy (SEO). This is how we, at ICE Innovation, build content management system websites (CMS) for our clients.
Please click on these principles below to read more on this blog series:
- Priority of positioning in website design – Part 1
- Priority of positioning in website design – Part 2
- Spacing or “white space” within website design
- Navigation – clear links to direct your readers to the right place
- Good link placement in website design
- Why choose a professional to do your website design for you – Part 1?
- Why choose a professional to do your website design for you – Part 2?
- Good website design with Design to Build
- Typography in good website design – Part 1
- Typography in website design – Part 2 – more factors
- Usability in good website design
- Alignment in good website design
- Clarity in good website design
- Consistency in good website design
