Consistency in website design ensures that a theme is followed throughout, making everything match up and strengthening your brand as a business. Heading and title sizes, font choices and styles, colouring, link and button styles, white spacing, design elements such as highlights and graphics, image selection, etc… Everything should be themed to maintain coherence between pages and on the same page.
Your clients will make a decision about buying from you based on the professional look of your website design. They also want to see that your website reflects all the other points of contact they have with your brand design.
Inconsistencies like different fonts and colours appearing in different areas of the website are like spelling mistakes in the copy itself. It will look a mess and your customers will assume the business behind the scenes is similarly disorganised. It has lowered the perception of quality. Whatever the theme, consistency will always suggest a trustworthy and professional business.
The simplest way to maintain consistency is to stick to a chosen theme for the overall website. CSS style sheets also play a large part in maintaining consistency. Your website development Leeds specialist will be able to help you. Of course, ICE Innovation will be delighted to advise you on a way forward too.
Please click on these principles below to read more on this blog series:
- Priority of positioning in website design – Part 1
- Priority of positioning in website design – Part 2
- Spacing or “white space” within website design
- Navigation – clear links to direct your readers to the right place
- Good link placement in website design
- Why choose a professional to do your website design for you – Part 1?
- Why choose a professional to do your website design for you – Part 2?
- Good website design with Design to Build
- Typography in good website design – Part 1
- Typography in website design – Part 2 – more factors
- Usability in good website design
- Alignment in good website design
- Clarity in good website design
- Consistency in good website design
