Brand Design and Brand Management
Brand design and management and brand development are at the centre of what we do here at ICE Innovation. We thoroughly believe that effective brand design is at the heart of your business.
ICE Brand is directed by Managing Director Sammy Blindell, Branding Specialist and Marketing Director
Your brand is your promise, the big idea, and the expectations that reside in each customers mind about your product, your service and your company.
People fall in love with brands, trust them, develop strong loyalties to them, buy them and believe in their superiority.
Your brand is a shorthand device and must stand for the values behind it.
At ICE Innovation based in Leeds we thoroughly believe that effective brand management is about creating positive relationships, lasting positive impressions, value driven perception and ultimately, customer loyalty. After all, positive perceptions and brand loyalty outsell better products!
Your brand is not what you say it is...
...It is what other people say it is
So what do you say when you are asked the following questions...
- Why are you different?
- What do you leave your customers with that no other can?
- What do you do on a daily basis that enhances the lives of your customers?
- What would they miss if you didn't exist?
Whatever stage you are at in entering the branding process, ICE Innovation will work with you side by side to create a powerful brand that works for your business across every medium, both offline and online.
Our qualified team has a wealth of business knowledge and experience in understanding buyer psychology in all it’s aspects, including use of compelling and persuasive language, colour psychology and typography.
What does this mean for you?
We will approach your brand from every dimension and angle to build you a vision for your company that people will know, like, trust and invest in.
When your brand is ready to launch, we most certainly know how to apply it to a whole range of applications, such as your website, our vehicle, sales literature, brochures, direct mail pieces and powerful adverts, etc...
For more information about our branding expertise, or to book an appointment with one of our branding experts, please call 0113 322 1490 or click here to get in touch >