Brand Networking
If, like our sales team at ICE Innovation, you have been brand networking at lots of networking events in the hope of picking up work, you may be all too familiar with the amount of wasted time that also goes with it.
Pete Evans, expert in Sales Strategy at ICE Innovation calls it ‘Starbucks Syndrome’.
“It’s all too easy when brand networking to fill your day with 121’s, coffee’s and wasting time travelling to and from these meetings, says Pete. But are you missing potential buying signals from existing customers in order to build shiny new relationships with people you don’t know yet?”
You could easily discard brand networking as wasted time if you turn up to networking events without a clear networking strategy or sales plan for each event.
How can you know whether a networking event will work for you if you don’t already know the essential outcomes you want the event to deliver for you?
You need to at least know answers to the following questions:
- Who is attending?
- What kind of businesses will be there?
- What your pitch is going to be for that particular audience of prospects?
- What is your outcome for that event?
- How are you going to follow up and when?
KPI’s for brand networking are just as important as KPI’s for your business. Get involved and you will find that your return on involvement will be far greater than your return on investment.
For more information about sales strategy, networking strategy or brand networking pop in for a coffee, call our team now on 0113 322 1490, or get in touch here >
