ICE Innovation

Branding Process

When starting your branding process with ICE Innovation, you can be sure that the initial strategy put forth will cover key and important areas that you must have in order to succeed with brand visibility.

The ICE Innovation, branding process is designed to ensure that every variable is taken into account and that the final brand is targetted, viable and rolled out across all media in an organised way.

Perhaps you are an established organisation looking to re-develop your brand, reposition, build or create sub-brands? Or you may be a new company who needs help to create a brand strategy that both positions you and forms a creative brief from which you can grow your business?

Whatever your reason for investigating branding, here are some of the different stages you will find as part of our branding process at ICE Innovation:

Stage 1: Clarify your vision, strategy, goals & values

Research customers needs and perceptions
    Conduct marketing research
      Competition analysis to foresee gaps in marketplace
     Interview key management
   Evaluate existing brands and brand architecture

Stage 2: Brand and positioning strategy

Clarify brand strategy Synthesise learnings and clarify your brand strategy
    Develop a positioning platform
      Write a brand brief
     Create a naming strategy if required
   Write a creative brief

Stage 3: Visualise the future

Visualise the future of your brand
    Brainstorm the big idea
      Design brand identity and explore expectations
     Finalise brand architecture and present visual strategy
   Achieve agreement for visual identity

Stage 4: Apply brand to printed or online materials

Creating brand touchpoints Finalise your brand identity
    Develop the look and feel of your marketing materials
      Initiate trademark protection if required
     Prioritise and design other media applications
   Apply brand architecture to stationery and/or literature

Stage 5: Build synergy around your new brand

Managing brand assets Build synergy around your new brand
    Develop your launch strategy and plan for growth
      Launch internally first, then externally
     Develop standards and brand guidelines
   Nurture brand champions and strategic partners