Corporate Identity
Your business card, website or letterhead can sometimes be the first point of contact a prospect has with your business before they meet you. It is therefore vital that your corporate identity is completely consistent and well designed to ensure your prospects are seeing a well delivered message.
Whatever the size or scale of your business, ICE Innovation know you will absolutely reap the benefits of keeping your business image and branding consistent throughout your marketing materials. Whether it's a business card, brochure, bannerstand, website, blog, direct mail campaign, email signature strip, etc... There are two core benefits to ensuring you create your corporate identity with a branding professional:
You'll receive your future projects much faster...
Once your initial brand identity has been designed and signed off, you will be amazed at how fast our designers can turn your other projects around once they have completed the professional brand image for you.
You’ll receive greater credibility...
Prospects can sometimes experience apprehension in working with a company who can't seem to pick a direction with their corporate image and assume the company can't make up their mind, which sends negative signals. Great brand consistency through a well designed corporate identity leads your prospects to conclude that your company is confident, strong, stable and credible.
For more information about our branding and corporate identity packages, or to book an appointment with one of our branding experts, please call 0113 322 1490 or click here to get in touch >
When thinking about pure branding consistency, ICE Innovation ask ‘have you ever noticed that all of the most memorable commercials on television all have the same look and feel?’ When they produce a different advert, you still know it is them because it is consistent with the last one and so on. How about the mailers that you receive from Staples or Viking Direct? They'll feature different products and services each time you receive them, but have you ever noticed how consistent their branded look is from month to month? They are totally consistent and you know exactly where you are with them every time.
Whatever the size or scale of your business, ICE Innovation say you will absolutely reap the benefits of keeping your business image and branding consistent throughout your marketing materials and organisation. Whether it's a business card, brochure, website, television commercial, web blog, direct mail campaign, email signature strip, etc. There are three core benefits in keeping your business image consistent:
v You'll receive your future projects much faster.
The initial design always takes the longest. You will be amazed at how fast a designer can turn your projects around they have designed the professional brand image for you.
v It's more cost effective.
Your designer won't have to reinvent the wheel in coming up with a totally new look and feel every time, so it will take less time. When you work with an experienced designer such as ICE Innovation, they will build the cost savings in, and you'll see your costs going down.
v You’ll receive greater credibility.
Prospects can sometimes experience apprehension in working with a company that can't seem to pick a direction with their image and assume the company can't make up their mind which sends negative signals. Consistency leads prospects to conclude that the company is confident, strong, stable and credible.
See our article about losing brand credibility and what it can do if you don’t act fast >
For more information about how to create a powerful brand that totally consistent throughout speak to one of our branding experts at ICE Innovation on 0113 237 2777 or visit our website www.iceinnovation.co.uk
