Expert Website Development Advice
Your website design, development and strategy expert at ICE Innovation, Miles Fryer, is known as a bit of a celebrity in the business world! He is mostly known for helping businesses like yours to avoid the common traps that many fall into when website design and business growth is concerned.
Here, Miles offers you a few thoughts to help you decide on the best route for your business when considering an 'off the shelf' product compared to something specifically designed for your business:
Why would you try and fit your business into a 'shoe box' website that does not have the same potential for growth as your business?
You really do get what you pay for and if you want security and peace of mind knowing that you are investing in something that really will grow with you as you do, then the cheaper route will cost you more long term.
Your business and the clients you are trying to attract determine how your website should be designed, structured and written. An 'off the shelf' template system should not sway you to conform to its ways.
Remember that your website should fit like a hand in glove with your business growth strategy. If you are trying to grow your business around the constraints of your average template website, your business will always be an average business. If you want a great business, then you need a great website that is built around your business!
You tend to find that most template CMS systems are built by technicians, which invariably means that they are perfect for use by technicians! But will your potential customer interact with it? Generally not. Your loss of potential customers is a huge gap of potential.
We understand that not everyone is a technician or indeed a website design expert. That is why we step out of our world and into the world of your customers. Only in doing that can you really achieve a website which is truly professional, compelling and a valuable sales asset to your company.
Find someone you trust. Your website is going to be your most valuable and cost effective sales investment tool and it will be around for a long time if it is build correctly.
Good, practical, honest advice is hard to come by. We know that all too well and with most of the business referred to us by our own clients, we know how valuable a good recommendation is worth.
Professional service brochure websites and e-commerce websites for direct sales are built around two very important factors; They must follow an online strategy to meet the requirements of the search engines in order to find your perfect customers and they must engage them when they arrive enough to prompt them to contact you.
If you already have a website, are you measuring the performance or bounce rate? Ensure that your website comes with a good analytics tool, such as Google Analytics. All ICE Innovation websites automatically come with this built into your website.
I do hope that you have found this useful and will be delighted to answer any questions you may have. I shall very much look forward to hearing from you. Miles Fryer,CEO
