ICE Innovation

Google Analytics Training

Understanding the traffic that comes to your website including the words visitors use, the paths they take and the places they exit is crucial to your online success

This is a one-day course where we will show you how to navigate and understand the reports, set-up conversion and e-commerce tracking, and interpret the data to improve your business.

Google Analytics is a key marketing tool for your online success

This course is designed to complement our Google AdWords course and is most effective if you already have Google Analytics installed on your site.

Introduction

How Google Analytics works (tracking code)
How Analytics links with AdWords
Accounts and Profiles

Dashboard

Exporting and emailing reports
Calendar and timeline
Compare to previous
Navigation
Help
Goal Tracking
Why goals matter
Creating goals
Specifying a goal value
Funnel navigation
E-commerce Tracking
e-commerce tracking vs. Goal Conversions
Setting up e-commerce tracking
Understanding the terminology (RPC / CPC / Margin)

Visitors

Visits
Unique visits
Page views
Time on site
Bounce Rate
New versus returning
Traffic Sources
Direct
Referring Sites
Search Engines
AdWords

Content

Top content
Top exit pages
In-page analytics

Filters

When to use filters
Basic filters
Segmenting
When to use segments
Examples
Custom Reports
When to create custom reports
Examples

About the tutor

This course is run by James Ward, a Certified Google Partner who has been running AdWords campaigns and analysing Google Analytics for clients for six years.