FAQ: How do I measure my branding success?
Every time a prospective customer calls your company (or franchise, branch office, etc.), your receptionist or call handler should gently probe them as to how they came to call your company.
For example:
- They saw your ad on TV
- They were recommended by a client, colleague or friend - Who?
- They heard your advert on the radio
- They attended your seminar, etc...
It is important that you keep a record of the answers in a master list or CRM database (Ask ICE Innovation about CRM). This data can not only direct your future marketing activity, you can also send a thank you card to the person who referred you if it came via a referral. What gets rewarded, gets repeated and you may end up with a great referral stream from that person simply because you took the time to say thank you!
