FAQ: I have an average logo or no logo at all... What are my choices?
If you want your company name and branding to pop into someone's mind, ICE Innovation ask you to be aware that memorable pictures stick in their mind rather than words. About 82% of the population think in pictures, so if your entire brand image is not as visually appealing as it could be, you are missing out on about 82% of customers you could have had that don't even get to enquiry stage!
Reading is not necessary to identify shapes in your branding, but identifying shapes is necessary to read.
Your brain acknowledges distinctive shapes which make a faster imprint on your memory. Having a consistent visual icon, which acts as both a logo and the 'story' about your business, is the most powerful way to create an identity which will become your best selling sales person when designed correctly.
For example:
- When you see the golden arches, you know you will get that same consistent hamburger and fries.
- When you see the black tick, you know you are going to see the same consistent strapline 'Just Do It'.
Create a strong company visual image (logo) and make it known.
Invest properly in your branding and you are investing in the future of your business. For information about what a good branding expert will cost you, see FAQ titled: How much will a good brand cost me?
For more information about creating a professional logo and corporate identity for your business, or to book an appointment with one of our branding experts, please call 0113 322 1490 or click here to get in touch >
