To give you the best possible advice, it is best you work out what budget you have to invest in growing your business first... Whether that is a total project amount or monthly amount you know you can afford without too much risk.
Whatever your budget, ICE Innovation are confident we can definitely help you. It just determines how quickly you get what you want and which phase you start at to get on the path to your goal.
If you don't know how to work out what your marketing investment should be, this is what many people do...
- Work out the order value and profit margin of your average sale.
- Once you know the answer to this, you can then work out how many of those sales you need to live and how many you want to make in order to grow your business.
- Knowing this will enable you to now work out what the lifetime value is for each customer on average.
- Once you have arrived at the final figure, you can now decide what are you prepared to pay to win each lifetime customer. Especially if you treat them well and they also refer you to other people who buy from you.
Knowing what you know now, what is each lifetime customer worth to you... £20 each? £50 each? £100 each? £200 each? More?
Whether your average order value is £10 or £10,000, this will help you to start thinking about your brand / web / online marketing as an investment rather than a cost, giving you a realistic marketing budget to give you a realistic return on your investment.
The message you put out there to your prospects is exactly what you will get in return, so don't buy a cheap logo and website unless cheap is what you want to attract.
What we can tell you is that we recently spoke to 20 of our clients from a wide mix of business categories and found that...
The average return on investment from the work we have done for them is at least £5 return on every £1 spent!
We really do want to help you so please send us an outline of your project to give us the basic information we need to respond to your enquiry. You may prefer to have a chat over the phone on 0113 322 1490, or get in touch by email and we can discuss all of your project requirements. This will enable us to give you realistic quotation, further advice and an expected delivery date.