Pay Per Click Training
The results of PPC marketing can be measured accurately, so your business is always in control of its budget and can refine the campaign to ensure a good return on investment.
Pay-Per-Click & Google AdWords Training
Many searches for information about products and buying decisions begin with searches on one of the major engines: Google, Yahoo! or Live Search. Achieving a position at or near the top of the ‘organic’ rankings can take time and often requires a large investment of time and energy. Pay-per-click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic.
This course provides a one-day introduction to pay-per-click, including practical examples that help you to set-up, run and manage your own PPC campaign.
What you will learn:
It’s very easy to set-up a PPC campaign especially on Google but can often be a waste money if it’s not set up in the right way. This one-day course will teach you how to increase sales and profit instantly with PPC: how to build campaigns the right way, which will drive sales and enquiries to your business profitably.
The course provides an introduction to pay-per-click marketing and web analytics, focusing mainly on Google AdWords and Google Analytics.
Understanding search engine results pages (SERPs) - organic / sponsored links
Where PPC fits with other online marketing activities (search engine optimisation, social media, email & blogging)
PPC campaign structure (campaigns, ad groups, keywords)
Keyword matching options (broad, phrase, exact, negative)
Advert options (text, display, video, local)
Advert placement (search network / content network)
Keyword and competitor research
Google AdWord’s Quality Score - its impact on the auction
Google AdWords Policies (trademark / acceptable use / prohibited items)
Tracking and improving performance - traffic versus conversions
Google Analytics (installing tracking code / understanding results / tracking exact keywords)
About the tutor
James Ward is a qualified Google Advertising Professional who has been building and managing pay-per-click campaigns for three years. Clients range from large online retailers, B2B suppliers, travel companies and sole traders / freelancers. Without exceptions, these clients have grown their business profitably by using pay-per-click.
How to book
Please call us on 0113 322 1490 or via our contact form.