Search Engine Optimisation (SEO)
Search engines use mathematical formulas to determine the ranking of your web page. These mathematical formulas are called 'ranking algorithms'. At ICE Innovation, we understand these algorithms and use them to both design great looking websites that get found, and improve existing websites.
Search Engine Optimisation (SEO) is the art and science of getting your website to rank highly in the search engines, where most of your potential customers are beginning their searches for the products or services you offer.
Search engine optimisation breaks down broadly into a three part process:
- ICE Innovation use specialist software to research the keywords and phrases that people use to find your product and service.This not only gives us the words, but also tells us the monthly volume of potential traffic you could attract to your website with clever optimisation.
- Using our knowledge of ranking algorithm’s, we weave these words and phrases into the texture of your website, in both the code and the text.
- We then build links from other websites to yours (link building), using the keywords and phrases that visitors will click through to your website on. The number of links that you need depends on how competitive the phrases are that you need to be found for. It also depends on the number and type of links your competitors have, which we will research for you.
With over 23 billion UK searches per month, search is no longer an option box to be ticked; It is the medium within which most business now transact.
According to Forrester Research, over 72% of people looking for a new product or service now start their search online. So, if you’re a business owner, marketeer or marketing product manager, you can’t afford to ignore search engine optimisation if you want to succeed online.
For more information on our Search Engine Optimisation (SEO) services or to book an appointment with one of our SEO experts, please call 0113 322 1490 or click here to get in touch >