Website Analytics Tools
Website analytics tools help you monitor how well your website is performing, which is important when you have invested a good sum of money with your website designer to get your website up and running.
Website analytics tools such as Google Analytics can be set up to tell you the basic information about your website visitors. But is Google Analytics as a basic website design tool enough? So...
- How do you take your website to the next level and gain a direct insight into exactly which companies have visited your site?
- What do you currently do about all the companies who have visited your website, but not taken it further to contact you?
- How do you know which competitors have visited your website in the last days, weeks, months and what they searched for to find you?
- How can you stop your prospects in their tracks and get in touch with them before they have surfed onto your competitors for a quote?
These were all things that we at ICE Innovation wanted to know for our own sales pipeline and marketing strategy which other Analytics packages couldn't provide us with, so we made it happen and can now offer you one of the best website analytics tools which is now acting as our telesales department – all online!
By knowingusing the rapports generated by website analytics tools you can now follow up these companies to generate appointments and sales. Previously these appointments and sales may have been lost as you would not have been given the intelligence to prioritise contact with these firms.
ICE Forensics software enables your sales team to see whether any lapsed or current prospects within the sales pipeline, have since been on your website. You can also see ifare searching for your services broadly online – indicating that they are looking to move their contract elsewhere.
ICE Forensics software is a website analytics tool which enables you to cross reference website visitors against databases targeted within offline marketing channels, thereby adding greater insight into the effectiveness of your marketing campaigns.
These are just a few of the ways that our clients use the ICE Forensics software.
These reasons alone, provide a big enough return to pay for the software many, many times over!
By using our ICE Innovation Web Forensics software, you will now be able to see on a real-time basis, exactly which companies have been looking at your website, their website address and further details of how to contact them. More importantly it will even tell you what keyword search term they used to find you, which search engine they used, which pages they looked at on your website and for how long. You can then contact them armed with loads of information about exactly what they are interested in and can offer support with the exact solution to the problem they are trying to solve. Genius!
ICE Web Forensics is a great tool that adds intelligence to your current online marketing strategy by bringing to your attention the numerous companies who have considered your product or service, even visited your website, but not converted to enquiry for some reason.