FAQ: Word of mouth marketing... Where do I start?
Your best and most cost effective marketing tool in your arsenal is your WOM (word of mouth) marketing tool.
What does this mean?
It means that you should ask your customers, clients, friends and relatives if they will help you to get the word out about your company. I have never heard of someone saying no to helping another person out in this way!
- Ask them what they think your company is about
- Ask them what your greatest strength is
- Ask if you can quote their testimonial in your brochure or advert
It always helps to share your brand strategy with your contacts so they know where you want your business to go and who you want to speak to.
